How much should I price my vinyl?

Updated 11 months ago by Support Team

Depending on the type of project you choose to start on Qrates, you will have the option to set prices for Retail, Wholesale, Pre-Order and Crowdfunding (pledge amount).  

Effective prices differ for each artist and label but here are some tips to consider when deciding on pricing.


Retail price kicks in after your pre-order or crowdfunding project period and is the final price your fans are presented.  Think of it as the price a store would offer.  

Pre-Order/Crowdfunding (Pledge amount)

    Pre-order price can be set for press & sell projects with a finite duration.  Entice your fans with an exclusive pre-order discount before retail pricing. 

    Best practice: As a starting point, discount your pre-order price 20% from retail


    Your wholesale price is the price that will be made available for our Store Delivery retail partners.

    Best practice: As a starting point, discount your wholesale price 30~40% from retail


    Also, we simply recommend you to set a price that your fans can afford.

    How Did We Do?

    Powered by HelpDocs